Thursday, February 24, 2011

Book Reading #24 - Emotional Design

Reference:
Emotional Design
Donald A. Norman
2004 Basic Books

Summary:
Recently, studies have shown that things that are designed to be aesthetically pleasing seem to be easier to use, even if they are functionally the same as a drab device.  It turns out that when people are introduced to pleasing stimuli, their thinking becomes more creative and they are able to see more solutions to a problem.  When the brain encounters a negative situation, it becomes more focused, sometimes causing people to miss obvious solutions.

Discussion:
Interesting read, especially since we just finished a book in which Norman constantly knocks on things that are aesthetically pleasing.  I'm curious if he's changed his stance since writing DOET, or if he's going to once again point out that too much emphasis is put on aesthetics.

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