Reference:
Emotional Design
Donald A. Norman
2004 Basic Books
Summary:
There are three seperate levels of design: visceral, behavioral, and reflective. Visceral design is based on appealing to the target user's senses. Behavioral design champions usability above all. Reflective design is geared toward getting its meaning across to the user.
Discussion:
All three levels of design should be utilized correctly to appeal to the correct audience. When designing a product for expert users, behavioral design should take precedence. If trying to gain a wider audience, visceral and reflective design should take a higher role.
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