Friday, April 15, 2011

Book Reading #49 - Why We Make Mistakes

Reference:
Why We Make Mistakes
Joeseph T. Hallinan
Broadway Books 2009

Summary:
Ch. 10 - People have a tendency to think that they are above average.  We overestimate our skills and how much we would use a product.  Busnisses understand this, and use it to prey on unwitting people.  An exception to this rule is present in the least confident, who seem to have a nearly perfect grasp on their abilities.  It is possible, however, to become more realistic in our assessments when we have strong, instant feedback.

Ch. 11 - We often tend to make a snap decision when faced with a challenge instead of reflecting on it. 

Discussion:
Ch. 10 -

Ch. 11 -

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