Reference:
Why We Make Mistakes
Joeseph T. Hallinan
Broadway Books 2009
Summary:
Ch. 10 - People have a tendency to think that they are above average. We overestimate our skills and how much we would use a product. Busnisses understand this, and use it to prey on unwitting people. An exception to this rule is present in the least confident, who seem to have a nearly perfect grasp on their abilities. It is possible, however, to become more realistic in our assessments when we have strong, instant feedback.
Ch. 11 - We often tend to make a snap decision when faced with a challenge instead of reflecting on it.
Discussion:
Ch. 10 -
Ch. 11 -
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